Search engine optimization (SEO) is a marketing tool that can help customers find you when they are doing online searches. With the right keywords and phrases, your online presence can see many more visitors on a daily basis based on these keyword searches. If you also want to drive more local traffic to your website, you can put a local focus on your SEO efforts. Here are some benefits to adding local SEO to your marketing campaign.
Focusing on Your Local Customers
Even if you serve a global audience, you may want to give a particular focus to your local customers with local search optimization for your website and your social media accounts. After all, they are the ones that are located within a convenient distance to visit your business in person. When customers understand that you have a connection to the community, they may be more willing to spend money with your business because they know that it will be going right back into the community.
Being Available for Quick Searches
Not everyone who finds your business online will be a local customer who is already familiar with your business. If you are in an area that sees a number of tourists throughout the year or during special local events, your local SEO efforts can help point them in the right direction.
For example, if you own an Italian restaurant in Bakersfield you can use your local SEO efforts to help people find you when they are in the area and want to eat Italian food. These searches are not limited to the major search engines. You can also get hits from restaurant apps and business review sites with the same keywords, opening up your business to anyone searching for Italian food in Bakersfield. This strategy can work for all types of businesses as long as you are focused in where you are putting your SEO efforts online.
Understanding the Needs of Your Customers
When you focus your SEO efforts on a local level, you will be able to determine what your customers are looking for in terms of what you can offer. If your initial set of local keywords and phrases are not bringing in a large amount of searches, you can take this information and turn it into better, more focused local keywords to make sure your customers are visiting you in personal as well as online.
Any small business can benefit from using local SEO campaigns to help boost their visibility in their own community as well as the surrounding communities. Along with your other advertising efforts, you can see an uptick in the amount of new customers coming through your door. This not only benefits your business, but it benefits your customers who are interested in finding just what you have to offer, online or in store.