The virtual assistant competition is getting tougher. These days, virtual assistants such as Siri, Cortana, Bixby, and Alexa are developed with artificial intelligence so they no longer speak like robots. They can sing to throw jokes at users.
Not wanting to be overtaken by his rivals about the development of virtual assistants, Google also announced that they are strengthening the Assistant personality. The Mountain View-based company says they will make Google Assistant more lifelike and “humane”.
They will make the Assistant have a more humorous and friendly personality. They even hired the character development team of Pixar, Onion, and Nintendo to develop Assistant characters.
The personality team for Google Assistant are characters from Pixar, the Onion, and Nintendo. We have done research on personality and AI. We also think about how Google’s personality should materialize in Google Assistant. We believe that Google Assistant reflects the value and passion of Google that can be helpful, humble, and a little humorous.
Google will also understand user questions about why someone is asking a specific question. For example, when a user asks, “Would you like to be my partner?”, Assistant did not give a straight answer. However, he is evasive with answers that express Assistant happiness if the owner is looking for more commitment.
“Questions like this may seem superficial but can leave a complex emotion, although perhaps no one is expecting a serious answer to the question, but the Assistant will try to systematically understand how one emotional state differs from one another. feelings are similar and confusing, “Google explained.
Therefore, Google’s team will provide empathetic responses to similar questions. Like when someone talks to the Assistant, “I’m in great stress”. The Assistant will answer with the answer, “You must be thinking a lot. What can I do for you? ”
This kind of recognition makes the user feel seen and heard by someone. This is equivalent to eye contact.
Meanwhile, Google is also focused on providing voice tone in communication between users and Assistant. That way, users can better receive Assistant answers.
“You will be able to know when the Assistant slightly raised his voice at the beginning of the sentence to signify ‘no or not’ to his users,” Google continued.
On the other hand, Google will also take advantage of user search history in the browser to better understand the user’s character. Google will see what users are most frequently asked and which features are most frequently used before. Thus, the Assistant tries to avoid repeating the answer.
Going forward, Google hopes to make far-reaching observations about user preferences based on how users interact with Assistants.