Research firm eMarketer predicts that Facebook is losing younger users faster. According to Social Media analyst Nukman Luthfie, users with vulnerable age 35 years and under did not leave Facebook, but the activity went to Instagram or Snapchat.
The use of Facebook has fallen from the youth over the past two years, only the last year is the peak.
Young people who switch to Instagram still activate their Facebook account, so the activity in Instagram still can be shared to Facebook. From there that makes up not lose the user especially among young people, although not fully access Facebook as before that almost every day.
Generally, Facebook users now are the parents with the reason needs in dealing with old friends or new. In addition, parents also claimed to use Facebook to share daily stories through writing or pictures.
According to Nukman, the reason of young people rarely access Facebook is because now many parents are using Facebook that may be a little bit annoyed with the comment in every activity. So the young people turn to Instagram that the majority of parents do not have it.
Besides other reasons is because Instagram-based photos and the number of young people who are now happy selfie and then show it on Instagram.
In contrast to foreign countries such as America, young people are divided to switch to Snapchat and Instagram. Although many young Indonesians are using Snapchat, there are still many users who are more interested in Instagram.
In fact, the features of Facebook, Instagram and Snapchat now not much different, for example is Story. The feature story originally owned by Snapchat began to be developed in Instagram, followed by Facebook, the same feature that does not make young people switch to Facebook again because it is comfortable with Instagram.
Interestingly, because Instagram is owned by Facebook and is now growing very rapidly. So, Facebook will continue to grow because it has Instagram that auto share to Facebook.