AdBlock has long become a lifesaver for people who refuse invaded by various types of advertising on the web. So effective and the number of users of the application, to make Google irritated and counterattack.
Yes, Google responded via YouTube. The trick is deceptive application AdBlocker Skip to regard the sign as an advertisement and automatically hide.
YouTube video ad itself is now treated as part of their video. Almost every video that is playing will first show ad impressions for a few minutes.
As a result of Google’s tricks, AdBlock application users will not be able to skip altogether and forced to watch the ads until they run out. User applications besides AdBlock ad blocker will get a similar effect when trying to open YouTube.
The data from Pagefair Studies show that in 2014 an ad blocker application that has been used by about 144 million people.
The amount is actually only 5 percent of the total population of internet users in the world. However the proportion is not trivial for the company’s advertising.
Average user AdBlock is located in the market which produce many benefits. For example in the United States alone, there are about 27.6 percent of those who admitted taking the application.
Thus it can be said that more than a quarter of potential income have been lost based online advertising. In addition to advertising companies, Google of course including the disadvantaged.