Are you thinking of making Facebook a bigger part of your marketing strategy? Here are 11 facts and figures that will help guide your choices.
- Visibility is increased for the last 50 pages a person interacts with. You have to be among those 50 pages in order for your content to be seen by your fans.
- Three-quarters of a post’s overall engagement will occur within five hours of when it’s posted. Make sure to engage with your audience during this time. Use the analytics and scheduling feature to find out when your audience is online.
- When you use emoticons in your posts, you’ll see more engagement. This humanizes your brand. Studies have shown that posts with emoticons get 57% more “likes,” 33% more shares, and 33% more comments. Just make sure that emoticons are in line with your brand’s voice. If they’re not, it’s better to not use them.
- Facebook’s algorithm makes Facebook videos a priority, meaning they show up higher on people’s News Feeds. If you’re going to make a video for your brand, host it on Facebook to have it seen by your audience.
- User engagement on video posts has increased thanks to the autoplay feature. Every year, video plays increase by 758 percent. This is also a great feature to add to your custom web design.
- If you ask a question at the end of your post, you’re likely to see people commenting on it, even more so than if you put a question in the middle of your post. Your audience will feel that they’re invited to participate on your page.
- Contests are an excellent way to grow your audience. As many as 35% of people have said that they have “liked” a page for the specific goal of competing in a contest. Make sure to continue posting great content after the contest to ensure they stick around.
- As many as 70% of United States and Canadian Facebook users are somehow connected to a local business. People like to use Facebook to get involved in their communities. Steer your page so it has a local focus.
- There are over 40 million active pages on Facebook for small businesses. Facebook is a great place for brands that have a small budget but need to make a big impact. You can even spend as little as $1 for a Facebook ad.
- One-quarter of people who write complaints to businesses on Facebook expect a response within one hour. If you’re unable to meet this demand, make that clear in your “About” section.
- Both ad clicks and click-through rates are increasing every year. It’s a great time to setup a Facebook business page.
Social media plays some sort of role in every brand’s marketing strategy. Whether or not Facebook is right for will be based on your audience and how you plan to use the platform.